Everybody wants a big first order. However, it is important to be patient and let your product do the talking. A big first order may be lucrative, but you run the risk of slower sell throughs. Smaller initial orders allow customers to see what is selling at each retail establishment.
Prove to new customers you can be a reliable vendor and provide 100% attainment and fulfillment. You will be rewarded with incremental business if the product line is successful.
Continuous innovation and product development shows commitment to your business and proves to retailers your desire to ‘push the envelope’ and create innovative and exciting products for their consumers. Expanding your everyday offerings will be a fundamental step in growing your business.
You need to understand the landscape including the consumer who is buying your product. Many retailers will carry multiple brands under the same product category, so it is crucial to be aware of your competitors and what they are offering. Visits to the stores you are interested in working with is beneficial.
G&J Brokerage, Consulting & Investing
Whether your focus is in Specialty Foods, Beverages, Confections or other Non-Food related categories we at G&J can assist!