Main benefits of working with a Food Broker:
- Brokers allow you to focus on other areas of your business
- Brokers are cost-effective
- Brokers have connections
- Brokers add value to other areas
1. Brokers allow you to focus on other areas of your business
One main reason small, medium and large business owners choose to work with food brokers is to enable them to devote more time to other areas of their enterprise. Running day to day operations of a business can be time consuming. In order to expand profitability and efficiency, it’s important to have extra help to reach new channels of distribution. A broker is able to create and leverage the business’ product line by providing new customers to foster growth.
2. Brokers are cost-effective
Hiring a broker can be expensive; however, it will save you money in the long run. The cost of time and travel expenses and hiring your own internal sales team to present your product line will cause lower profitability. The broker’s expertise and broad range of knowledge are excellent options to leverage networking and to create new opportunities.
3. Brokers have connections
Brokers are well established within different channels and utilize their relationships to provide instant value. These relationships make it easy to present new product lines. It is very difficult to establish relationships with large retailers. Brokers help with facilitating face to face meetings and exposure to customer bases locally, nationally and internationally.
4. Brokers add value in other areas
Brokers help foster growth in other areas outside of sales including, product development, marketing and graphic design. Not only will they will help increase presence with their accounts, but they help implement marketing and selling programs to ensure future growth. Additionally, they can provide information on customer feedback, which is a tremendous help to your business.
Whether your focus is in Specialty Foods, Beverages, Confections or other Non-Food related categories we at G&J can assist!